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08 Apr 2009, Posted by Scott Goodstein in Guests from Washington D.C., 0 Comments

Sauna


I went to the Finnish Sauna Society on Saturday.  While I have been to a few small saunas before, I have never been to a facility that had this many saunas in one setting.  The Society Sauna Facility was built for the 1952 Olympics and has since been converted into an amazing study of Finnish Society.

It was a balmy 40 degree kind of day and you could still see ice around the Baltic Sea.  I was given two different towels - a little square to sit on and a regular size towel showering and told to go change.  The rest is history!iphone-group-three-027.jpg

We first started in the warm sauna and discussed the sauna culture and many Finish traditions in this small wooden room that had very easy heat.   The rooms we went to after were all progressively hotter and were heated up to over 300 degree Fahrenheit (150 Celsius). Most of the rooms are heated by wooden stoves and than each room gets to add their own ladles of water to whatever the desired amount of steam is.  (I could only handle one or two ladles of steam at a time)  After you cook your self to the point that your skin is bright red, your sinuses are cleared, and you are only breathing steam… its time to jump into the frozen Baltic Sea.

I will never forget walking out this narrow wooden foot path from the sauna to the sea.  It was awakening and revitalizing.  After going from the sauna to the sea.  We sat around a giant fireplace and drank a few beverages and talked with some others for a half hour or so while sweating some more!

With a country of over 5 million people it is rumored that Finland has over 3 million saunas.  A great way of heating up a room, cleaning and exfoliating your skin, talking with your neighbors, and relaxing during the cold months of a long winter.  Most Finnish people were literally born in the sauna and have grown up with this tradition ever since.  I learned that just about every modern apartment and condo complex comes with a sauna! This tradition is for both Finish men and women and does not matter your income level – In Finland, you are using the sauna!

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Thanks to the guys who took me to the sauna. It was an honor to experience this part of Finnish culture first hand with some great friends that understood my Western fears of hypothermia as well as my “rookie” threshold to the five or six ladles of steam in the hottest room.  I was glad I got to experience each room, but know I have a few more years before I am really ready to handle the hottest room in Helsinki.

For more info on the Finish Sauna Society and the sauna culture visit their website here.

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About the writer

Scott Goodstein, CEO of Revolution Messaging, a firm that specializes in social networking and mobile messaging, first launched his future-forward marketing sensibilities and organizational skills in the music world with Rock Against Bush, a project mobilizing punk and alternative musicians against the 2004 U.S. Presidential campaign of George W. Bush. "I've been using online tools to organize for a number of years," says Goodstein. "What excites me is how cost-effective and efficient they are. These online tools have become game changers. With a little money and limited resources you can craft a smart message, make it funny, entertaining, educational, and really get it out to the masses." As External Online Director for Obama for America, he created the campaign's social networking strategy, a political first. Under his leadership, the campaign achieved over two million friends on Facebook, one million friends on MySpace, 500,000 friends on BlackPlanet, and over 100,000 friends on Twitter. The high point came during the Democratic National Convention when Obama gave his speech. "We were able to build the largest political crowd for a democratic convention, taking over one of the biggest football stadiums in the country. It really made politics exciting and energetic to 80,000 to 100,000 people in Colorado, and then 10s of thousands of people around the country, and 100s of thousands of people around the world. You realize that by adding new technology and pushing those messages out, we were able to make worldwide impact." Goodstein has an ongoing fascination with European and Baltic countries in particular. "Obviously Helsinki sees the world from a different perspective, and I'm interested in looking at how a strong cultural identity is maintained within such small national borders." And on the new technology and marketing front? "How," asks Goodstein, "does that area dominate the entire world in telephone technology? I'd love to learn about new developments slated at Nokia. I'm constantly looking for new ways to organize and market. I'd like to see how nonprofits and smaller political organizations are using art and culture to organize and get their message out."

Host

In Helsinki Scott Goodstein will be introduced to media and entertainment professionals and politicians.

Mr. Goodstein´s stay is hosted by Tatu Laurila, CEO of Greater Helsinki Promotion (GHP), the international business promotion agency for the Greater Helsinki area. GHP receives its funding from public sources - primarily from the cities of Helsinki, Espoo, Vantaa, Kauniainen as well as the Uusimaa Regional Council.