Eat&Joy is an annual two-week event organised in Helsinki at the end of September by Uni One Oy. It also runs up to four times a year in other cities in Europe. Launched in 2004, Eat&Joy seeks to draw attention to three specific areas: the high quality of Finnish food ingredients from the country's small producers, the New Nordic Kitchen, and to Finland's cutting edge creative efforts in art, design, music and fashion. Eat&Joy's latest endeavour is to highlight Finnish Ingredients and New Nordic Kitchen in different cities around the world. This year, Eat&Joy was organised in Berlin and Paris.
Eat&Joy will introduce the local food, food producers and Helsinki restaurants to Nora Pouillon during her stay in Helsinki. The aim is to enable Ms Pouillon to meet many interesting people involved in food and establish lasting contacts. Her stay will be hosted by chef Jyrki Sukula and producer Aki Arjola, who is the chairman of UniOne Oy, the company behind Eat&Joy. Jyrki Sukula is a renown chef and restaurateur with close to 30 years of experience in the restaurant and hospitality field.
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