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Scott Goodstein

Scott Goodstein CEO, Revolution Messaging Scott Goodstein, CEO of Revolution Messaging, a firm that specializes in social networking and mobile messaging, first launched his future-forward marketing sensibilities and organizational skills in the music world with Rock Against Bush, a project mobilizing punk and alternative musicians against the 2004 U.S. Presidential campaign of George W. Bush. "I've been using online tools to organize for a number of years," says Goodstein. "What excites me is how cost-effective and efficient they are. These online tools have become game changers. With a little money and limited resources you can craft a smart message, make it funny, entertaining, educational, and really get it out to the masses."

As External Online Director for Obama for America, he created the campaign's social networking strategy, a political first. Under his leadership, the campaign achieved over two million friends on Facebook, one million friends on MySpace, 500,000 friends on BlackPlanet, and over 100,000 friends on Twitter. The high point came during the Democratic National Convention when Obama gave his speech. "We were able to build the largest political crowd for a democratic convention, taking over one of the biggest football stadiums in the country. It really made politics exciting and energetic to 80,000 to 100,000 people in Colorado, and then 10s of thousands of people around the country, and 100s of thousands of people around the world. You realize that by adding new technology and pushing those messages out, we were able to make worldwide impact."

Goodstein has an ongoing fascination with European and Baltic countries in particular. "Obviously Helsinki sees the world from a different perspective, and I'm interested in looking at how a strong cultural identity is maintained within such small national borders." And on the new technology and marketing front? "How," asks Goodstein, "does that area dominate the entire world in telephone technology? I'd love to learn about new developments slated at Nokia. I'm constantly looking for new ways to organize and market. I'd like to see how nonprofits and smaller political organizations are using art and culture to organize and get their message out."

Entries

Future Forward – Scott Goodstein

Since his travels to Helsinki, Scott Goodstein has been on the move about the globe, with stops, for example, in Australia and Brazil. Working on his business focused on social networking, text messaging, and lifestyle marketing for non-profits and political campaigns, he is constantly attending and lecturing at industry conferences after his two-year stint with the Obama presidential campaign. He notes the majority of these events attended lack the incredible level of organization he experienced on his Helsinki trip. “Every single meeting was very thought out and impressive,” recalls Goodstein. “I actually personally gained out of just about every meeting, far exceeding my expectations.” (more…)

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Moi Moi

What an amazing experience I had.  I thoroughly enjoyed getting to know Helsinki and all it has to offer.  I enjoyed learning about the people, the food, the culture and their new innovations!

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Nokia!

The day I had been waiting for had finally arrived - a chance to meet the folks of Nokia.  We drove to Espoo, their worldwide headquarters, to visit with their marketing & management teams and learn about the future of mobile technology.  As we drove up, I joked that the building looked like “the mothership.”  But Pekka Somerto actually let me know that the building was designed to look like a ship and even has a lot of naval motifs integrated throughout the architecture.

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Random Photos

I enjoyed taking these photos of Helsinki.  I hope you enjoy them too!

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It’s all About Social Networking!

I met a number of online social networking experts in Helsinki.  I had no idea that Finland was a hub of so many online interaction organizations.  Everyone is working on figuring out new technologies and working on ways to incorporate new media into their business strategies. (more…)

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Radio Helsinki

The ways we consume news and music are rapidly changing.  We are watching an era of newspapers dying in the US and local radio stations were crippled over a decade ago.  Both these industries are working on what is the best formula for survival and relevancy.  They both need to find a revenue stream that works and they both are losing viewers to online media. (more…)

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Rockin For a Cause

A number of Finnish bands are socially active in their ever growing music arts and cultural scenes.  While most of the music comes from their darker Pagan traditions and heavy metal, I was able to talk with the lead singer of the band “The 69 Eyes” that are involved in different organizations. (more…)

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Sauna

I went to the Finnish Sauna Society on Saturday.  While I have been to a few small saunas before, I have never been to a facility that had this many saunas in one setting.  The Society Sauna Facility was built for the 1952 Olympics and has since been converted into an amazing study of Finnish Society. (more…)

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Helsinki From Old to New Part 2

Helsinki changes art and architecture in such quick and amazing ways.  I loved walking through the streets of the downtown and checking out all the shops in this historic district, finding a park with a castle in the middle or simply staring at very intricate details on the sides of buildings.

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Helsinki From Old to New Part 3

I enjoyed the very pragmatic and modern looking theaters and office buildings of the downtown to the very stylish modern glass exterior office building like Nokia’s Headquarters pictured below.

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Host

In Helsinki Scott Goodstein will be introduced to media and entertainment professionals and politicians.

Mr. Goodstein´s stay is hosted by Tatu Laurila, CEO of Greater Helsinki Promotion (GHP), the international business promotion agency for the Greater Helsinki area. GHP receives its funding from public sources - primarily from the cities of Helsinki, Espoo, Vantaa, Kauniainen as well as the Uusimaa Regional Council.